We’ve written before about how the last couple years movies and tv shows about music have exploded. So it’s no surprise that a new documentary on Bad Boy Records owner Sean “Diddy” Combs is in the works and coming soon exclusively to Apple Music.
The documentary goes into the rise of Bad Boy as one of the biggest forces in the music business in the 90s and 2000s. It also goes into how the 20th anniversary Bad Boy reunion tour was put together in such a short time frame.
The documentary premiered last night at the TriBeCa Film Festival and was followed by performances by Bad Boy alums. The film will be available for all to view on Apple Music starting June 25th. So far, Apple is the exclusive rights holder, so other platforms may not get the documentary at all.
The terms of the Apple Music deal have not been disclosed, but the company will have rights to the film for at least the next year. Apple has promised its users original, exclusive content and this is right in line with that. The film is being heralded as a great work and contains rare footage and photos of the Bad Boy family.
There’s little doubt now in how compelling the new Diddy doc. is, especially seeing the rap mogul in what seems a more revealing and unvarnished light than ever before.
“He’s so vulnerable and human in this,” says Live Nation Productions head Heather Parry who also produced the recent Eagles of Death Metal documentary that HBO optioned. “The access we got was incredible,” she says. “We were in the shower with him, we see him getting a B12 shot in his underwear and then how upset he is with how the first night of the show went. He’s vulnerable but you see how much he loves and cares for his Bad Boy family.”