Clickamix is a music startup that wants to focus on the world of music licensing in sports. The company feels there is a yet untapped $670 million opportunity for music rights-holders. Clickamix wants to work with publishers, artist managers and other industry bodies to pre-clear music use rights for various sporting events.
The main focus will be on competitive sports as the startup claims that 95% of music used in these competitions are unlicensed. The company cites gymnastics, synchronized swimming, figure skating and cheerleading as examples.
According to Music Ally:
Cheerleading is its first area of focus, and before sporting snobs snort, it’s been provisionally recognised as an Olympic sport, and could be part of the 2020 games in Tokyo.
Clickamix wants to license commercial music to cheerleading squads, and says it already has deals with 60 rightsholders to make 5,000 tracks available through its service.
CEO of Climamix, Chantal Epps, says “The aim is to ensure a fair and transparent and above all legally compliant model, that ensures rights-holders and artists are rightfully getting paid.” Epps has experience in both music licensing, production and also championship level cheerleading.