Facebook Poaches YouTube’s Tamara Hrivnak to Lead Global Music Strategy

By on January 30, 2017

It looks like Facebook is jumping into the deep end in order to explore partnerships with the music business. Its recent hire is proof of this.

Tamara Hrivnak will be joining Facebook to lead its global music strategy worldwide. She leaves behind her role as Director Of Music Partnerships at YouTube and Google Play in San Francisco.

Hrivnak made the announcement in a Facebook post stating that she was joining Mark Zuckerberg’s company to “lead global music strategy and business development”, and that she was looking forward to “deepening Facebook’s relationship with the music industry”.

She added, “Music is important and it matters – it connects us and binds us to times, places, feelings and friends. My career has been dedicated to growing opportunities for music in the digital landscape.

“Facebook is all about making the world more open and connected and music can play an important role – I’m excited to join that effort.”

All this comes appropriately at a time when Facebook is reportedly working on a copyright ID system – much like the one Youtube uses – in order to combat music rights infringement.

It follows the flak the social media giant has been getting for hosting videos with copyrighted music without securing licensing deals or paying creators. And especially after the op-ed on Billboard by NMPA president/CEO David Israelite where he called out Facebook for lacking a music copyright ID system.


About Fiona Akumu

Writer and growth hacker for Deviant Noise. Loves writing, reading, designing, traveling and adventuring.

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