In some pretty big music streaming news Spotify has announced that is will launch a video service later this week. Back in May they announced they’d add video and podcasts to their streaming service. It’s being added to Android mobile platforms this week, some 9 months after announcing. iOS users will have to wait until next week apparently. And the video offering is only on Spotify mobile – I guess desktop users will be out of luck for now.
There is a bunch of content being offered and it’s supposedly tested pretty well early on.
MTV, BBC, Vice, Comedy Central, NBC and The Nerdist will all offer content, according the original launch announcement. Most content will be short clips, but Tastemade and others are also developing original, music-themed series specifically for Spotify.
A slow rollout of video was always the plan, according to Shiva Rajaraman, Spotify VP of Product. “We are at the end of a journey of testing,” he said “We are going out effectively as planned. Our goal was largely to get a wide breadth of content and experiment and test.”
This should be a pretty interesting feature and has been seen as a play against both YouTube and Apple.