Home Music Business Amazon Prime Has More Active Listeners Than Apple/Spotify Combined?

Amazon Prime Has More Active Listeners Than Apple/Spotify Combined?

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hypebot.comAre we all reading that right?

Amazon has always been considered an underdog but has quite a bit of success in it’s various endeavors. But apparently they’re also seeing a lot of success with their Amazon Prime music streaming service.

According to a new survey, twice as many people listen to music on Amazon Prime than on Apple Music and Spotify Premium combined.

16% of respondents listened to music on Amazon Prime Music in May 2016, according to a new Cowan survey. That puts Prime Music, which comes as part of Amazon’s Prime package, as the second most used paid music service, behind satellite radio at 22%, and above Spotify’s paid Premium tier at 7% and Apple Music at 6%.

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What’s more is that Amazon may be launching it’s own music service at $9.99/month to go head to head against Spotify and Apple Music. I guess we’ll have to wait and see if the company can really compete on that level.

If this study is any indicator, they’ll do just fine.

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