According to Verto Analytics the most popular streaming company is Apple Music, not Spotify. The report, in the Verto Index, was released a month after the Wall Street Journal published a report that claimed Apple would be the top US streaming service.
According to Digital Music News:
With a 23% monthly reach, Apple’s music streaming service had 49.5 million monthly unique users, most of them paying subscribers. Spotify landed in second with a 22% reach, having 47.7 million users.
Verto Analytics CEO, Hannu Verkasalo, said “The past year has been especially eventful for music streaming services, with SoundCloud’s near-collage, iHeatMedia’s bankruptcy and Spotify’s much-anticipated IPO and continued US growth.”
Though the numbers are close between Apple and Spotify when it comes to monthly reach the news that Apple is a nose-hair further ahead may not be the best news for the soon-to-be-public Spotify.
