It appears that Facebook is working on a copyright ID system – much like the one Youtube uses – in order to combat music rights infringement.
This follows the flak that the social media giant has been getting for hosting videos with copyrighted music without securing licensing deals or paying creators. And especially after the op-ed on Billboard by NMPA president/CEO David Israelite where he called out Facebook for lacking a music copyright ID system.
Israelite wrote in his op-ed that NMPA had identified 887 videos using 33 of the day’s top songs and they had gotten over 619 million views. In essence, this amounted to an average of nearly 700,000 views per video. He went on to say that the scope of the problem was much greater due to the privacy settings on Facebook meaning it was nearly impossible to gauge the true scale of the problem.
Hence the need for a copyright ID system.
The technology would be the first of its kind for Facebook, which has yet to develop a formalized licensing deal to distribute ad revenue generated by content featuring copyrighted media. YouTube, on the other hand, claims to have generated over $1 billion in revenue for the music industry based on advertising alone. Read more…
Billboard has learned that talks between Facebook and major labels are underway to license content moving forward. But they are still in preliminary stages.