Facebook is continuing it’s foray into music licensing with a new deal just announced with ICE, the licensing hub for a variety of European song rights societies. Facebook has been on a mission to get licensing deals in place as it pushes further into becoming a competitive video platform. This is the first deal between ICE and Facebook.
The social network is still the world’s biggest but it looks as though with these new licensing deals and rumors of new Facebook branded hardware on the way, they’re not content just yet. The company first inked a licensing deal with Universal Music for some of their publishing catalogs as well as their record labels’ music.
But since then the network has focused on song rights deals, not necessarily recorded music deals.
According to Complete Music Update:
This isn’t to say that Facebook doesn’t want the labels on board – it does – but the social media giant does seem to be prioritising the publishers and collecting societies. Which is the opposite to most digital music services, which usually do the label deals first.
However, given that Facebook mainly needs licences for music contained in user-uploaded videos, it isn’t relying on its music industry partners to pump music directly into its servers. It’s that requirement that makes label deals the top priority for more conventional music streaming services.
Facebook’s Anjali Southward said “We are delighted to continue deepening our relationship with music by partnering with ICE in a first-of-its-kind licensing deal.”
Speaking for ICE Services, Ben McEwen said “We are excited to work with Facebook to ensure we are delivering value back to creators for the use of their works on Facebook platforms.”