Kanye West’s efforts in the eclectic journey that brought us The Life of Pablo have just earned him an Artist of the Year accolade for the 2016 Webby Awards.
According to a release dated May 4, West is being honored for “changing the cultural paradigm of how music is shared, released, presented & consumed.”
From the bigtime launch in February, to the (short-lived) Tidal exclusivity, then onwards to continuous changes to the album and later, a full-on digital release with no physical copies, making it the first album to do so and still get to number 1.
‘Ye’s seventh studio effort, which hit No. 1 on the Billboard 200 chart last month, was released as a Tidal exclusive in February and subsequently streamed 250 million times in its first 10 days, becoming the first album solely available on a streaming service to top the chart.
Beyond music, Kanye’s Internet history runs deep. His 2010 G.O.O.D. Friday series — which offered freebie tracks from his G.O.O.D. Music roster, including the Pusha T, 2 Chainz and Big Sean-assisted posse cut “Mercy” — and official site (‘Ye has hosted a multitude of content from Yasiin Bey’s audio message to new song releases) have bolstered his online presence. His Twitter — home to his thoughts on everything from the Grammys to designing furniture — also boasts 22.5 million followers. billboard.com
No doubt West has always been a trend-setter.
He will be awarded at the event that’ll take place at New York’s Cipriani Wall Street on May 16.
The Webby Awards — celebrating its 20th anniversary this year — will also be honoring Marvel’s Jessica Jones star Krysten Ritter as Webby Best Actress.