One of the many debates in the music industry comes in the form of the huge and ‘unruly’ Youtube. Especially when it comes to paying creators and rightsholders.
The general complaint is that payments by Youtube don’t match those of other streaming services.
Charles Caldas, the CEO of indie licensing trade group Merlin confirmed this during a presentation at Music Ally‘s NY:LON Connect conference London.
He began by saying that music streaming is “fundamentally shifting the shape and the construction of the market”. And indeed it is.
“There’s more opposing forces and more tensions at play… this obsession with per-stream rates and replacing the value of the album are things we’re learning to measure better as the paradigm shifts,” Caldas said. “We need to rethink all of those preconceptions about where power, control and value sits in the business.” Read more…
He also went on to say that Indie labels and artists are benefitting from music streaming which we know is a fact.
And later he touched on the fact that Youtube is not paying its fair share. That the cheque from YouTube is less than a tenth of the cheque that they bank from Spotify.
But YouTube is not paying there fare share, says the Merlin chief: “YouTube proudly proclaims they have a billion viewers. Spotify just announced that they have reached 100 million users. When we bank that cheque every month, the cheque from YouTube is less than a tenth of the cheque that we bank from Spotify, regardless of that disparity in user numbers.” Read more…