So it’s a huge deal in the music business and it’s been a long time coming. Music streaming has been a HUGE part of music consumption for a good decade now.
And the traditional music business is just now catching up with the times. The Recording Industry Artists Association has finally announced that music streaming numbers will be counted towards awarding music artists a Gold or Platinum plaque for their popular records.
That’s literally HUGE. So far, it’s only been album sales that have been counted towards Gold/Platinum records. But now the industry group is saying that 1500 song or video streams will be equal to 10 single sales or 1 album sale.
Pretty crazy right?
Think you can game that shit and get your music to the top? I doubt it. YouTube, SoundCloud and others have become pretty good at detecting streaming bots in terms of real/fake views.
And there aren’t any really good bot companies out there anyway. The views look super spammy and fake – just don’t do it.
Here’s what the RIAA told TheVerge.com
“We know that music listening – for both albums and songs – is skyrocketing, yet that trend has not been reflected in our album certifications,” Cary Sherman, CEO of the RIAA, said in today’s announcement.
Despite their struggles with profitability, streaming services account for millions of listeners, many of whom likely never purchase full albums. RIAA’s move is a necessary one that finally recognizes the influence of streaming on the music industry.
Plus, the RIAA has been stuck playing catch-up with Billboard, which has been counting streams on its own charts since the end of 2014.