Right before the month of February kicks in, Nas has announced that he’s launching a Black History Month-inspired collection of his HSTRY brand. He said this in an interview with The Huffington Post.
The featured apparel will carry statements like “Black Don’t Crack” and the James Brown anthem “I’m Black and I’m Proud”. The proceeds will go to the National Black Child Development Institute which focuses on literacy, early childhood education, and health awareness initiatives.
In a statement to the news site, the veteran rapper said he hopes the collection will instill pride and optimism within its targeted consumers.
“We’re in a time now where we can easily get caught up focusing on the negative things going on in America and feel like we have almost been set back in our journey. This collection is about turning things around and instilling positivity,” he said. “Celebrating being Black in a loud and fun way. Taking a much-needed moment to be proud of the achievements we have made, our colorful culture, black royalty and excellence from the past, present, and future.” Read more…
(Image Source: Athena LeTrelle, Flickr, CC by 2.0)