Home Music Business Nick Cannon’s ‘King of the Dancehall’ Acquired By YouTube Red

Nick Cannon’s ‘King of the Dancehall’ Acquired By YouTube Red

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Nick Cannon has just landed a great deal with Youtube for his film, King of the Dancehall.

The singer and actor’s Ncredible Productions has teamed up with YouTube Red, the streamer’s $10-per-month subscription service, to release the film later this year.

The film is a Jamaican dancehall drama that features Whoopi Goldberg, Busta Rhymes, Louis Gossett Jr., Kreesha Turner and newcomer Kimberly Patterson. It also features cameos by dancehall greats such as Sean Paul.

Cannon, who stars in the film, also wrote, directed and executive produced it. According to Dancehallhiphop, he traveled to Kingston, Jamaica in 2015 to shoot the film.

In it, he plays a Brooklyn native who moves to Jamaica and falls in love with a local island girl who introduces him to the dancehall culture.

Susanne Daniels, global head of original content at YouTube, has previously said that dance content performs especially well on the streamer. The acquisition of King of the Dancehall comes as the exec is prepping a series adaptation of cult dance film Step Up.

“We are excited to be in business with a multi-talented creative force like Nick Cannon,” said Daniels. “Whether he’s acting, producing or hosting, he has an undeniable ability to make a connection with the audience and keep them captivated. We know our audience, especially the millions of music and dance fans, will be excited to see him back in a lead role. This drama has all the right elements to be incredibly popular on YouTube.” Read more…

(Image Source: Vimeo)

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