Home Music Business Pandora Beats Out Youtube, Spotify in 2016 Music Listening

Pandora Beats Out Youtube, Spotify in 2016 Music Listening


According to a new MusicWatch survey, Pandora beat out Youtube and Spotify to (once again) become the most listened to music streamer in the US in 2016. With a 28% share of music listening, Pandora topped Youtube’s 27% share and Spotify’s 17% share.

This is definitely good news for Pandora. Even with the recent share price dips, endless buyout speculations, and the downsizing.

Combined, Pandora, Youtube, and Spotify carry a 72% share, meaning 72% of total streaming hours in the US. This also translates to weekly music listening averaging to just over 21 hours for 2016.

The stats combine free/ad-supported versions with paid offerings.

Apple music, including free listening on Beats 1, scored a 4% share compared to Spotify premium with 7%. Amazon managed to grab a 4% share, mostly with Prime Music. We can expect more impact from Amazon in 2017 with the introduction of Amazon Music Unlimited and the success of its Echo devices.

Another important thing to note from the survey was that for the first time ever, streaming was more popular than listening to music on the radio.

For music overall, streaming from dedicated music or music video services, including listening to or watching streamed videos, was the #1 option at 28%, followed by AM/FM radio at 24%. Ownership models including CDs, downloads and vinyl came in next at 23% combined. The streaming number does not include streams from social media services or artist websites, which would have further advantaged that listening format.

These statistics are based on monthly consumer surveys that analysts MusicWatch contracts from third party suppliers and are weighted and projected to the internet using population aged 13 and older. Read more…

(Image Source: wired.com)


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