Songtradr – a startup music licensing company based in Santa Monica – has raised $4 million in funding in a Series A round. The money will support the company’s continued expansion.
The company currently represents the music of over 140,000 artists from across 150 different countries. Their goal is to help pitch that music to leaders in television, advertising, film and online media. The latest round of funding brings the company’s total funding up to $9 million.
According to Music Business Worldwide:
In August, Songtradr announced a major new partnership with Mood Media – the corporation which provides in-store music to retail chains across the Americas, Europe and beyond.
Towards the end of last year, Songtradr hired music sync industry veteran, Steve Celi, as VP of Creative Services.
The main investor this time around was an Australian tech guy – Richard White. He has decades of experience in software development, embedded systems and business management.
When asked about the move into the music business, White said “I rarely invest outside of my interest in WiseTech Global, however Songtradr’s truly powerful and unique business model is reshaping the entire landscape of music licensing…”