For almost seven years German people have not been able to watch a lot of content on premiere video sharing site YouTube. But that’s all changed starting today and more music content – previously unavailable – is able to be streamed in the European country.
YouTube and GEMA (the German Performing Rights Organization) have reached a new deal that will allow music videos to be hosted – and therefore streamed – in Germany.
YouTube’s Head of International Music Partnerships, Christophe Muller said: “We’re committed to ensuring that writers, composers and publishers continue to be paid fairly, and that our users are able to enjoy their favourite songs and discover new music on the platform.
“We are extremely pleased to have reached an agreement with GEMA to help their members earn revenue and to enable new musical talents to emerge.
YouTube stopped showing music videos in Germany back in 2009. This is the first time since then the previously blocked content will be available. It’s been dubbed one of the biggest stand-offs in digital music history, but is – for now – over.